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Curious by Design, describes my journey of invention, imagination, and the occasional malfunctioning animatronic.
From an untethered childhood to designing the world’s most complex theme park attractions, Steve Alcorn has spent a lifetime exploring the crossroads of art and engineering. Along the way, he’s built companies, created rides, composed music, coded operating systems, and mentored thousands of writers.
Whether you’re a theme park fan, an aspiring author, or just someone with a lifelong case of “how does that work?”, this book offers insight, inspiration, and a few laugh-out-loud detours.
I’m Steve Alcorn, entrepreneur, author and teacher. This site offers some insights into my occupation, avocations, and history. Welcome!
I’ve always been entrepreneurial, and even as a kid had companies that sold comics, did letterpress printing, made electronic guitar fuzz boxes and operated a sound studio.
In 1978 I married my high school sweetheart, Linda McBride, and in 1991 we had a daughter Dani.
In 1982 I joined Walt Disney Imagineering (then known as WED Enterprises) as a consultant, where I worked on the electronic systems for Epcot Center’s American Adventure, the park-wide monitoring system, and Journey Into Imagination, where I became WED’s first systems engineer.
In 1986 I founded Alcorn McBride, the company that makes the audio/video players and control systems used in nearly all of the world’s theme parks.
In 2001 I founded Writing Academy, where I’ve helped more than 100,00 aspiring writers become authors.
Since 2024 I’ve been working on BrainStream Ltd., a Canadian Tech startup for AI Education, where I am the CEO.
I’ve written 27 books, both fiction and non-fiction.
I also teach a class in Imagineering.
I enjoy travel, and sharing old wines with friends.